Martin Jones

Home Instead Senior Care

As CEO of Home Instead Senior Care, Martin Jones is responsible for leading the entire UK operation. When his father become seriously ill, Martin experienced first-hand the varied and sometimes poor levels of care in the UK. Martin wanted to join an environment where he could help to make a difference to the lives of other older people and their families and came to Home Instead in September 2011.

Martin’s role is to continue the development of the brand in the UK, helping establish Home Instead as the UK''s most admired care company and as an employer of choice within the sector. Martin is an active member of Business in the Community''s Age at Work leadership team, championing the role of older workers. He also holds various trustee positions and is on the board of The Care Workers Charity, The Silver Line and Home Instead’s charity, the Bring Joy Foundation.

dont miss

Fast forward to the care workforce of 2025 – what will it look like and how will we get there?

Our population is rapidly ageing and the need for care at home is on the rise – but how do we build our workforce in time to cater for this increase in demand? Martin Jones talks through the future of training and professionalising the sector in conjunction with a values-based approach to recruitment. This approach, along with the right technology, will dramatically improve retention rates and empower care teams ready for the demands of 2025.


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